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How long is too long?

Do you expect your customers to know stuff they clearly don't? If so you're not the only one. See what one large company did.
Every time I think about this, it makes me laugh until I cry, particularly when you look at the pictures. It's someting online fashion giant, ASOS got terribly long (sorry, wrong!… http://queenofprofit.co.uk/blog/2016/10/how-long-too-long/

The Curse of Knowledge

Do you have this curse? 3 keys to knowing if you’ve got it and 4 tips on what to do about it!
3 keys to know if you’ve got it and 4 tips on what to do about it! 1. Do you assume your customers know the jargon or abbreviations used in your business? Now imagine you go… http://queenofprofit.co.uk/blog/2016/03/curse-knowledge/