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How long is too long?

Do you expect your customers to know stuff they clearly don't? If so you're not the only one. See what one large company did.
Every time I think about this, it makes me laugh until I cry, particularly when you look at the pictures. It's someting online fashion giant, ASOS got terribly long (sorry, wrong!… http://queenofprofit.co.uk/blog/2016/10/how-long-too-long/

Once Upon A Time I Was A Hairdresser....

This is no fairytale but I used to be a hairdresser. It taught me a lot, one thing that sticks with me to this day is most accountants don't understand about the business of hair and beauty.
When I was a hairdresser many, many years ago I got interested in the numbers as I wanted to find out how I could help the business grow. I would ask the accountant lots and lots … http://queenofprofit.co.uk/blog/2016/10/once-upon-time-i-was-hairdresser/